By Raymond F. Betts, Lyz Bly
This vigorous and informative survey presents a thematic worldwide heritage of pop culture targeting the interval because the finish of the second one international struggle. Raymond Betts considers the fast diffusion and 'hybridization' of pop culture because the results of 3 stipulations of the realm because the finish of global battle : immediate communications, frequent intake in a market-based economic climate and the visualization of fact. Betts considers the dominance of yank leisure media and conduct of intake, assessing variation and destructive reactions to this effect. the writer surveys quite a lot of issues, together with: * the emergence and stipulations of contemporary pop culture* the results of worldwide clash* the phenomenon and results of urbanization* the altering demography of the political area and the paintings position* the improvement of up to date track tradition* movie, tv and visible event* the expansion of game as a enterprise. Directed at scholars and basic readers keen on the scale and kinds of pop culture, the booklet presents an enticing advent to this pervasice and ever-changing topic.
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Additional resources for A History of Popular Culture: More of Everything, Faster and Brighter
In the American variant of the English language, the word “stuff ” quickly acquired its range of contemporary connotations. Descriptive of goods, of attitude (as in “the right stuff ”), the word also served as an omnibus term for all that either defied detailed explanation or needed none. “Stuff like that” is the term used, a verbal sweep of everything readily accessible and available, the clutter of things, of attitudes, of habits that express a cultural environment in which abundance is assured in ever-altering forms.
Furthermore, urban form underwent modification. In the United States, the suburb distended and then disconnected from the old city center. A nation given to the personal dream of a single residence on a manicured plot of land, the United States in the immediate postwar era went on a building spree. Mortgages provided to veterans at low interest rates, more young families as former GIs became parents, and the introduction of mass production to the construction industry led to a housing boom. From 325,000 housing units built in 1945, the annual number of houses constructed increased to 1,015,000 in 1946, then to 1,908,000 in 1950 (Bennett 1996: 15-16).
Yet even those strongly supporting the legislation never imagined the effect it would have. By 1947, 36 A History of Popular Culture 1,150,000 veterans swelled a total college population of 2,338,226 (Bennett 1996: 18). The elitism that had generally characterized college attendance heretofore gave way to a democratic development. Now those who would previously never have dreamed of a college education succeeded in fulfilling its requirements and thereby acquired an upward mobility allowed only to Horatio Alger characters in previous generations.