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By Richard Jackson Harris

The up to date version of a textbook at the position of mass conversation within the formation of perceived truth, for mass conversation tactics and results direction.

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Sample text

People very frequently take portable radios, or even televisions, to the stadium with them when they attend a sports event. " A young news reporter from the British Broadcasting Corporation (BBC) was sent to cover the Vietnam War in 1969. Not being very experienced or knowledgeable about what he was observing, he led off his first televised report of an American attack of a Vietcong stronghold with "My God! It's just like watching television" (Bogart, 1980). Sandy Charles, a 14-year-old boy, killed and skinned a 7-year-old friend and then boiled the victim's flesh.

Instead of television being a more or less accurate reflection of some external reality, it has become the reality against which the real world is compared. The media view of the world has become more real to many people than the real world itself. Mass communication in the form of print media has been with us almost since Gutenberg's invention of movable type and the printing press in 1456. However, the nature of mass communicationindeed, of life in generalhas been radically changed in the 20th century by the advent of electronic media, especially television.

Although TV was a part of our household, so were print media, whose use my parents faithfully modeled. Page 1 Chapter 1 Mass Communication in Society: The Textbook for Our Lives Q: What is the most popular leisure activity in the world? A: Watching television. Every week residents of the United States spend 15 out of their average 39 hours of free time watching television, making it by far the most popular leisure activity. 8 hours reading. 5 billion hours watching television (Kubey & Csikszentmihalyi, 1990; "Numbers," 1997) Q: What event led to massive protests in the troubled city of Banja Luka, Bosnia, in the fall of 1997?

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